News & Info

If you've scrolled through a gas station cooler or a wellness shop lately, you've probably noticed THC products showing up in places that have nothing to do with a licensed dispensary. That's not a loophole rumor — it's a real quirk of how U.S. law defines "hemp" versus "cannabis." Here's what's actually going on. They're the Same Plant First, the part that surprises people: hemp and cannabis are the same species, Cannabis sativa. There's no [...]

Cannabis beverages aren’t just a product—they’re a tool. And like any good tool, they work best when you know how to use them. This isn’t about getting as high as possible. It’s about getting it right. Welcome to THE PLAYBOOK. 1. How to Microdose Socially (Without Killing the Vibe) Social cannabis is a balancing act. You want to feel it—but not become it. The goal: stay present, relaxed, and engaged. The approach: Understand your [...]

One of the most overlooked truths about cannabis beverages is this: the drink isn’t the only variable—you are. Two people can drink the exact same THC beverage, at the same dose, and walk away with completely different experiences. Even the same person can have a wildly different ride from one night to the next. That’s not a flaw. It’s actually the key to understanding—and mastering—cannabis beverages. Your Body Is Part of the Formula Unlike [...]

One of the first questions people ask about cannabis beverages is simple: “How many milligrams should I drink?” It’s a great question—and the honest answer is: it depends. Your ideal dose depends on your body, your experience with cannabis, and the moment you’re in. The good news? Cannabis beverages make it easier than ever to find the sweet spot. Let’s talk about potency, tolerance, and how to find your magic number. First: What Does [...]

If you’ve ever had a traditional edible, you probably know the classic question: “Is this working yet?” Then—bam—90 minutes later it definitely is. Cannabis beverages changed that experience in a big way. Modern THC drinks are designed to feel faster, smoother, and more predictable than old-school edibles. So how long do they actually take to kick in? Let’s break it down. The Short Answer Most cannabis beverages begin to kick in within: 10–20 minutes [...]

If you’ve ever browsed cannabis drinks or edibles, you’ve probably seen the terms “full spectrum” and “distillate.” They sound technical, but the idea is actually simple: One keeps the plant together. The other strips it down to just THC. And when it comes to how cannabis feels—especially in beverages—that difference matters a lot. First: What Is Distillate? Cannabis distillate is the ultra-refined version of cannabis extract. Through multiple rounds of processing, nearly everything [...]

Syrups offer controlled dosing in the same manner as cough medicine, but are typically far more pleasing on the palate. (Willamette Week)

Say "bye" to pot brownies and "high" to potcorn By Trevor Bradford @TrevtheReporter [READ ARTICLE] Photo courtesy Trevor Bradford According to a poll taken by comparecamp.com in 2019, 9.6% of cannabis users in the U.S. preferred to ingest marijuana via edibles like brownies, cookies or gummies. As weed grows in popularity, it seems more and more non-smoking stoners want to feel the effects of THC and CBD without inhaling. The most convenient way [...]

If you’re looking for the fastest way to get as high as humanly possible, look no further than Magic Number’s 1,000mg THC tincture.

Co-founder Dan Pilver leverages practices and processes from the world of craft brewing to make the top-selling brand of cannabis beverages in Oregon.

A 5-year-old Bend cannabis company has found its magic number. It’s 850, bottles of Magic Bubbly that is. This small-batch cannabis-infused sparkling apple juice was founded upon the idea that everyone needed something to celebrate. It is expected to hit a few recreational dispensary store shelves this weekend , said Jon Tapper, Magic Number director of sales and marketing. Each store will get 10 bottles of the small-batch sparkling apple juice.

Since the beginning, Magic Number has been committed to sustainability and quality ingredients, including sourcing all-natural ingredients and working with Oregon-based growers and suppliers. Magic Number is proudly hand-made in Bend, Oregon. The team remains as passionate as ever about delivering an all-natural, fresh and downright delicious beverages and liquid edibles that offer the healing benefits of whole plant cannabis…to sip, share and savor on any occasion. Cheers!

How do liquid cannabis products like Magic Number’s drinks and tasty tinctures differ from the candy/cookie type of edible? Magic Number was founded on the idea that every person has their “Magic Number”, or “ideal dose” of cannabis.  Here's our guide.

Discerning Portland potheads are already familiar enough with Bend-based Magic Number's line of resin-spiked sodas, candy-sweet tinctures and flagship ginger beers. So when we caught wind of its limited-edition, seasonal run of Magic Bubbly, a $36, 750 ml bottle of cannabis-infused sparkling cider, we knew exactly what had to be done. I would have to take it to my squad's annual five-guest holiday party.

The Magic Bubbly cannabis-infused sparkling apple juice is a new product from Magic Number that's focused on providing consumers an alternative refreshment to sip when ringing in the new year. The limited-run special edition beverage is infused with 50mg of cannabis live resin, which will help to provide a tranquil buzz for consumers that is different from what conventional sparkling wine will offer. The drink is infused with a range of premium ingredients to make it a great alternative for cannabis-loving consumers to pick up this holiday season when looking to switch up their traditions.

To celebrate its fifth anniversary, Magic Number, a canna-brewery located in Bend, Oregon, is pushing the boundaries of cannabis beverages with Magic Bubbly, a limited-run special edition sparkling apple juice infused with 50mg of cannabis live resin.

Magic Number revolutionizes industry and flavor for the niche market of cannabis-infused brewing.

The city of Bend in Deschutes County, and the entire region of Central Oregon, is seeing its next big economic boom. Economic booms are nothing new to Bend. The community has seen many changes over the years as the economy has evolved from timber, real estate development, healthcare, food and craft beer. Today they are seeing a new industry emerge; an industry that is growing faster than any other. This particular industry is employing thousands of people, as well as providing over a million dollars in combined tax revenues to the city and county. Central Oregon’s new economic boom is coming from the legal cannabis industry.